At an early age I learned hand embroidery from my mum, I grew up in a home surrounded with hand-made articles like sheep’s rugs, hand embroidery table naps and hand-made carpets.
I was always curious about how traditional Moroccan carpets are made, and so I decided to go to Morocco and find out for myself.
After visiting the middle Atlas mountains and meeting with women weavers and listening to their stories, I decided to help them by opening their doors to an international market, and that’s how “Berber Treasure” was born.
Berber Treasure’s approach is fair trade with a fair price.
Looking for authentic carpets and other artisanal items that I’m concerned with, I travelled to tiny Berber villages in the Middle Atlas mountains, in order to look for Berber rugs with their graphic shapes. Each village has a different identity which one can identify in their carpet design. I work directly with the women weavers of the beautiful Moroccan mountains; I have therefore eliminated the need for middlemen.